It is an amazing step taken by Reckitt Benckiser and AIESEC as their social responsibility to create awareness among the youth of Pakistan and to educate the youth, the young generation of our beloved country about the importance of cleanliness and how it should evolve from within each Pakistani while simultaneously taking action and spreading the message of Hoga Saaf Pakistan as a whole for others to join the cause.
I really wish more of such campaigns could be launched in Pakistan, RB and AIESEC did not restrict the campaign to a cleanliness drives in different cities but also held workshops and think tanks across universities to encourage students to come up with sustainable ideas for a Saaf Pakistan. They involved the young generation to come up with solutions to their everyday problem of unclean cities of Pakistan.
What makes this Campaign different from other cleanliness campaigns was the involvement of the effective parties. The young people, how they were educated through workshops and were asked to come up with solutions to their problems. Heads off to Reckitt Benckiser and AIESEC for taking amazing step!